Making decisions as a company should not be built on assuming what people want, but rather ASKING people what they want.
In today's Better Wealth Breakdown, Dan and I talk about the 1972 McDonald's Quarter Pounder and how fractions lead to their success and the competitor that lost. Reflecting on this story we discuss why assuming what people want can be a dangerous business decision and why it can have big negative risk. When businesses stop assuming, but just ask what their clients/customers want, they can deliver in a big way. Here at BetterWealth we are continually asking “What do you want?” How may we serve you better? We would love to hear from you please email firstname.lastname@example.org and send us your feedback.
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